DTC Pharmaceutical 'Direct-to-Consumer' Narrative Framing
Analysis of the marketing discourse in direct-to-consumer medical advertising that equates symptom relief with identity restoration.
By positioning medication as a prerequisite for self-actualization, these campaigns influence the viewer's perception of normalcy.
The Powell-Rad Path™ identifies the 'Name the Lie' electrode in the marketing of pharmaceutical 'needs' as solutions to existential or social stressors.
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